Coventry Primark tragedy as man dies outside busy store in front of shoppers

A man has tragically died after suffering a medical emergency at a busyshopping centre.

Paramedics rushed to Broadgate, in Coventry, on Monday following reports of the man suffering a cardiac arrest outside aPrimark store. Horrified shoppers dialled 999 just after 9am yesterday, with emergency crews arriving in minutes. A cordon was put in place in the middle of the busy shopping centre, with shops taped off from the public.

Officers were first seen performing CPR on the man who had taken ill near Primark. Medics then took over resuscitation efforts and continued advanced life support on the way to University Hospital Coventry.

READ MORE: BT warning for anyone who still has UK landline in their home

READ MORE: Best and worst GP surgeries across the UK named - check your area

But sadly nothing could be done to save the man, and he was confirmed dead on arrival at A&E. A spokesman for West Midlands Ambulance Service confirmed that staff had taken over attempts to resuscitate the man using a defibrillator but despite their best efforts he died.

“We were called to reports of a medical emergency outside Primark on Broadgate, Coventry, at 9.08am today (August 18). Crews arrived to find police officers performing CPR and using a defibrillator on a man in cardiac arrest," stated the spokesman.

“Ambulance staff quickly took over resuscitation efforts and continued advanced life support on the man en route to University Hospital Coventry and Warwickshire. Sadly, nothing could be done to save him, and the man was confirmed deceased on arrival in A&E.”

Many people took to social media to express their sadness at what happened. One person wrote on Facebook: "I was there in town they worked so hard on the poor man god bless," while another said: "So very sad my thoughts are with his family and friends may he rest in peace."

There were many similar messages including from people who saw the tragedy unfold at the shopping centre with a further comment reading: "I saw this, so sad," and a further person said: "So sad, condolences & thoughts to his family."