Dragons' Dens star issue brutal reply to entrepreneur as they offer 'simple' advice

During the latest instalment of Dragons' Den, one of the business moguls was left thoroughly unimpressed by a duo of entrepreneurs.

Thursday evening saw BBC audiences witness Peter Jones, Deborah Meaden, Sara Davies, Steven Bartlett and Touker Suleyman evaluate various business hopefuls presenting their innovations in pursuit of financial backing.

Yet on this occasion, they were accompanied by fitness expert Joe Wicks, who had previously appeared as a guest Dragon.

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Discussing his comeback, Steven, who recently clashed with one of his co-stars, quipped that they hadn't frightened him away, to which he responded: "No you didn't scare me off, I loved it and I'm just really grateful you've invited me back.

"I thought you'd get me in once then kicked me out and say no, but I'm here so I'm ready to get going again, let's invest!"

Throughout the programme, viewers were introduced to Sam Fresco and Steve Wildish, the creators behind a plant-based nutritional yeast seasoning dubbed Notorious Nooch, reports the Express.

Whilst addressing the Dragons, the duo outlined their desire for an £100,000 investment in return for 20% equity in their enterprise.

Nevertheless, following their presentation, it became apparent the Dragons harboured doubts.

Revealing they'd been operating this venture for four years, the two entrepreneurs also disclosed they run their own highly profitable design agency.

Responding to this disclosure, Steven remarked: "This is a side project, you're making one point something million doing something else.

"I don't blame you for not being focused because I wouldn't be if I was making one point something million somewhere else, so are we investing in your hobby?"

Nevertheless, they disputed Steven's assessment, emphasising that they remain committed and eager to build something fresh whilst expanding over the coming years.

It appeared that several Dragons took issue with their branding approach, with Deborah noting that whilst the packaging worked well collectively, their 'vegan friendly' selling proposition lacked clarity.

Joe Wicks appeared most enthusiastic, despite choosing not to back them financially.

When decision time arrived, Touker declared: "I'll tell you where I am. Most entrepreneurs that come in the Den are not in the position that you're in with a fall back.

"They come in here and it's their dream, they're passionate about it and that is it, it's either make or break in a lot of cases.

"I don't see that in you guys, you have something to fall back on, you're lucky.

"So, my advice is very simple, don't give up your day job! Stick to your day job because you might need that in the future, but this is not investable and for that reason, I'm out."

Sara concurred, stating the product had impressed her but they'd failed to win her over due to their apparent lack of enthusiasm.

Tragically, none of the Dragons chose to back Notorious Nooch.

Dragons' Den is available to watch on BBC iPlayer.