Tim Davie has clung on to the top job through scandal after scandal but revelations over the last week have left the BBC's already fragile reputation completely shattered.
Doctoring the speech of the president of the United States is a shocking breach of trust from a national broadcaster that is supposed to give viewers a completely impartial assessment of the news.
But its employees clearly believed Donald Trump was fair game because they loathe him so much.
If it was only that one incident, then it could perhaps have been forgiven but so many viewers have so little trust in the corporation now that they are switching off in their droves.
How many Jewish viewers still have faith in their reports of the Gaza conflict?
Regulator Ofcom found it had committed a "serious breach" of the rules by failing to disclose that the narrator of the documentary Gaza: How to Survive a Warzone was the son of a Hamas official.
How many women tuning in can trust the BBC's coverage anymore after it has consistently treated anyone who believes in biological sex with contempt.
That includes one of its own senior journalists, Martine Croxall, was found to have broken its rules by changing the phrase "pregnant people" to "pregnant women" during a live broadcast.
It has repeatedly reported on cases of men convicted of sex and violence offences by referring to them as women if that's what they say they are.
Their obsession with trans ideology was more important to them than the female victims of the crimes.
It missed the mood of the country when it voted for Brexit, it failed to understand the anger of the small boats crisis and was horrified by the election of Boris Johnson.
All the while it was covering up the appalling behaviour of some of its "talent", including Jimmy Savile and Huw Edwards.
For years the BBC has been out of touch with the people who pay its wages. If it fails to use this as a time for a serious overhaul, those people will decide to stop paying at all.
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