From hip-hop fits to cozy cardigans, Travis Kelce ’s vibe has completely shifted and the internet is spiraling. Ever since the NFL star started dating Taylor Swift, fans have noticed a “before and after” in his style, attitude, and overall aesthetic. Depending on who you ask, it’s either a glow-up, a sellout or something way deeper.
From “hip-hop husband” to “wholesome Dan,” fans are clocking the transformation
When Travis first stepped into the spotlight as Taylor Swift’s boyfriend, fans quickly noticed he looked different. No more loud designer streetwear, flashy chains, or over-the-top energy. Instead? Softer fits. More polished grooming. And a vibe that some are calling “dad-core chic.”
And that’s when X (formerly Twitter) erupted into chaos.
“Hip hop husband to wholesome Dan 😂”
“He grew his hair out…”
“Went from cool to not cool”
“Wholesome.”
Whether people are loving it or laughing, everyone seems to have an opinion and most of them aren’t holding back.
Of course, the jokes weren’t all lighthearted. Some fans took it a step further, questioning whether Kelce has lost his identity altogether.
“He’s in the sunken place”
“Code switching like a ninja to get that booty”
“Guy may be good at football, but he has no idea what his identity is.”
There’s clearly an undercurrent of tension with fans arguing about authenticity, race, masculinity, and whether changing your aesthetic for a relationship is normal or cringe.
“Upgraded the girl, then upgraded his wardrobe”: Others think he’s just leveling up
But let’s not pretend it’s all hate. Plenty of users are giving props to Kelce for elevating his style alongside the most powerful pop star on Earth.
“Yes — the change is from $100 style to $1B style.”
“When you’re dating somebody that wealthy and popular, you get with the program.”
“Upgraded the girl, then upgraded his wardrobe.”
To some, this isn’t a crisis. It’s a flex. Travis Kelce didn’t lose himself, he evolved. And who wouldn’t glow up under Taylor Swift’s fashion influence?
At the end of the day, maybe he’s just happy?
There’s a lot of noise online, but one thing is clear: Travis Kelce is in his Taylor era, and it shows. Whether fans are praising the style switch or posting memes about his “wholesome boyfriend” makeover, they’re all watching closely.
So is it code-switching? Is it love? Or is it just a man adjusting to a new chapter in life? Whatever it is, the internet definitely noticed. And honestly? That might be the most Swiftie thing about it.
Also read - Taylor Swift’s surprise ‘Love Story’ duet with George Kittle had him losing it: “An absolute riot”
From “hip-hop husband” to “wholesome Dan,” fans are clocking the transformation
When Travis first stepped into the spotlight as Taylor Swift’s boyfriend, fans quickly noticed he looked different. No more loud designer streetwear, flashy chains, or over-the-top energy. Instead? Softer fits. More polished grooming. And a vibe that some are calling “dad-core chic.”
🚨| Taylor Swift and Travis Kelce arriving at the TEU!
— Taylor Swift Updates (@TSUpdating) June 24, 2025
pic.twitter.com/HssNzfUO6o
🚨| Taylor Swift and Travis Kelce out in NYC! pic.twitter.com/EOJLxBQUqv
— Taylor Swift Updates (@TSUpdating) June 29, 2025
And that’s when X (formerly Twitter) erupted into chaos.
“Hip hop husband to wholesome Dan 😂”
“He grew his hair out…”
“Went from cool to not cool”
“Wholesome.”
Whether people are loving it or laughing, everyone seems to have an opinion and most of them aren’t holding back.
🚨| Taylor Swift and Travis Kelce from yesterday! pic.twitter.com/WVeMf1a6Qc
— Taylor Swift Updates (@TSUpdating) June 8, 2025
Of course, the jokes weren’t all lighthearted. Some fans took it a step further, questioning whether Kelce has lost his identity altogether.
“He’s in the sunken place”
“Code switching like a ninja to get that booty”
“Guy may be good at football, but he has no idea what his identity is.”
There’s clearly an undercurrent of tension with fans arguing about authenticity, race, masculinity, and whether changing your aesthetic for a relationship is normal or cringe.
“Upgraded the girl, then upgraded his wardrobe”: Others think he’s just leveling up
But let’s not pretend it’s all hate. Plenty of users are giving props to Kelce for elevating his style alongside the most powerful pop star on Earth.
𝗧𝗥𝗘𝗡𝗗𝗜𝗡𝗚: Fans have noticed that Chiefs star TE Travis Kelce has changed his look entirely after dating Taylor Swift. pic.twitter.com/kJHBJI5Hwn
— Dov Kleiman (@NFL_DovKleiman) July 11, 2025
“Yes — the change is from $100 style to $1B style.”
“When you’re dating somebody that wealthy and popular, you get with the program.”
“Upgraded the girl, then upgraded his wardrobe.”
To some, this isn’t a crisis. It’s a flex. Travis Kelce didn’t lose himself, he evolved. And who wouldn’t glow up under Taylor Swift’s fashion influence?
At the end of the day, maybe he’s just happy?
There’s a lot of noise online, but one thing is clear: Travis Kelce is in his Taylor era, and it shows. Whether fans are praising the style switch or posting memes about his “wholesome boyfriend” makeover, they’re all watching closely.
So is it code-switching? Is it love? Or is it just a man adjusting to a new chapter in life? Whatever it is, the internet definitely noticed. And honestly? That might be the most Swiftie thing about it.
Also read - Taylor Swift’s surprise ‘Love Story’ duet with George Kittle had him losing it: “An absolute riot”
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